Kenya eyes EU market as US warns Ruto’s govt over ties with China.

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Kenya is actively seeking to strengthen its trade relations with the European Union (EU) while navigating complex diplomatic dynamics involving the United States and China.

Kenya’s Strategic Pivot to the EU

In July 2024, Kenya signed an Economic Partnership Agreement (EPA) with the EU, aiming to diversify its exports and gain zero-duty access to European markets. This move was highlighted during the EU-Kenya Business Forum in May 2025, where Trade and Investment Cabinet Secretary Lee Kinyanjui emphasized the importance of stable trading partners like the EU, especially in light of new U.S. tariffs that have impacted Kenyan exports.

EU Ambassador to Kenya, Henriette Geiger, noted that the EU is collaborating with Kenyan authorities to add value to Kenyan products, ensuring they meet EU standards. The focus is on enhancing value chains and leveraging technologies like artificial intelligence to boost competitiveness.

U.S. Concerns Over Kenya-China Relations

The United States has expressed apprehension regarding Kenya’s growing ties with China. In April 2025, President William Ruto visited Beijing and referred to Kenya and China as “co-architects of a new world order,” a statement that raised concerns in Washington. Senator Jim Risch, Chair of the Senate Foreign Relations Committee, warned that such alignments could necessitate a reassessment of U.S.-Kenya relations.

During his visit to China, President Ruto also criticized the current global power structures, describing them as “broken” and advocating for a more inclusive world order.

Kenya’s approach reflects a strategic effort to balance its international partnerships, seeking economic opportunities while maintaining diplomatic relations with major global powers. By engaging with both the EU and China, Kenya aims to diversify its economic ties and navigate the complexities of global trade dynamics.

For a more in-depth analysis of the U.S. response to Kenya’s foreign policy shifts, you may find this video informative:

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