BREAKING: MultiChoice Nigeria’s subscription revenue declined by 44 per cent to $197.74m in the financial year ended March 2025, down from $355.93m recorded in the same period a year earlier, due to mass exit of subscribers.

www.multilinks.biz

MultiChoice Nigeria experienced a 44% decline in subscription revenue, dropping from $355.93 million in the financial year ending March 2024 to $197.74 million in the year ending March 2025. This steep fall is attributed primarily to a mass exodus of subscribers, likely driven by a combination of rising costs, economic hardship, increased competition from streaming platforms, and possibly frequent service disruptions or dissatisfaction with content offerings.

This sharp revenue drop signals serious challenges for MultiChoice in maintaining its market dominance in Nigeria. The company may need to reassess pricing strategies, expand local content, and enhance customer experience to win back subscribers and stabilize its revenue base.

www.multilinks.biz